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How did you enjoy NFTNYC?

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Going to NFTNYC was a blast. I have been working with WAX for a number of years now but I hadn’t actually met anyone in person – so this was a great opportunity to catch up in real life. I also ran many meetings alongside the conference with people from traditional gaming backgrounds. I know these companies from gaming conferences so it was interesting to see so many of them attending an NFT conference. These are well funded operations, so it is very exciting to see them coming into the blockchain space.

I also wanted to begin a soft launch of our upcoming WAX SDK that we hope to present this month.

Are these gaming companies only looking at WAX?

It’s a mixture – some want to concentrate on WAX alone and some are multichain and want to hit all the popular chains. After all, why limit your market to just one chain.

However, WAX has a real advantage over other chains. It was purpose built for game transactions, for the high-volume transactions that need to be executed in a game. WAX is super fast, it’s built to be super fast and low cost to use. And that is critical as it renders WAX very scalable.

For example, if you have a game project and you port it to WAX, you know it’s going to handle that volume. Whereas, if you tried migrating your game and a high volume of transactions to a platform such as Solana or Polygon, that will most probably collapse the chain.

With WAX - it is scalable, and the infrastructure is there. And why that is important is the sheer volume of gamers in a traditional game. It’s not uncommon for even a moderately well-known game to have 20 million users.

Mind you, if a game of that size was running on WAX that would double the entire ecosystem so this is significant. My understanding is that we are only using 2% of potential resources and the devs are actively working on expanding that even further.

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Essentially WAX is purpose built for gamers which makes it so powerful.

Middeware – the boring bit

The tool, the SDK, that we are building is a piece of middleware to integrate with the Unity Game Engine. What this means is that gaming companies using Unity can integrate onto the WAX blockchain in a matter of minutes. Previously this would have taken about six months with a team of twelve. It’s boring but it offers plug and play to get your game onto the WAX ecosystem.

Whom are you targeting?

We are targeting gaming companies and I have a list of about 65 companies that are waiting on the software. We are operating a limited beta rollout currently with ten companies, but I reckon that within the first thirty days of going live we will see the software in the hands of more than 400 companies.

What will this mean for the WAX ecosystem?

We already have huge interest and so that will fundamentally impact the WAX ecosystem and provide an influx of gamers – traditional gamers. The companies we are taking to are not blockchain companies, they are traditional game companies looking to explore the new frontier.

The big AAA players are still sitting on the fence but the AA or even single A games are very keen to steal a march. This will be a gateway for them to explore the whole play to earn sector. I said earlier that middleware is boring – which it is – but it’s also very hard to do and gaming companies are too busy building their games to think about integrations. But when we hold out our SDK it’s going to be a game changer for WAX.

So your takeaway from NFTNYC?

There were so many traditional gaming companies there – flying under the radar if you will as they are not yet well known in blockchain – and they were all keen to find a way to get into the blockchain in as seamless a fashion as possible. That’s where WAX is going to make a big difference. Watch this space