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Rolls Royce, the British luxury car manufacturer, has launched an NFT series associated with six new Phantom Series motorcars. Teaming up with celebrated artist Sacha Jafri for the project, titled The Six Element, includes hand painted artwork in the interiors of each car. The unique artwork by Jafri represents one of six elements – Earth, Water, Fire, Wind, Air, and Humanity.

The project began in 2020 with the launch taking place in December. The NFTs are sold with the car, and the owner can sell the NFT independently on secondary markets. The royalties raised through trading the NFT are saved in a digital wallet to raise funds for select charities. 

The artist combines art and expression through reflection on the elements and a focus on reconnecting the world. 

“I am delighted to announce the tremendous success of the ‘Six Elements’ as in under a week, all six Phantom motor cars have found exceptional homes. I am also so happy to be able to announce this project surpassing its initial target of donating over $1 million to charity at its first phase, seeing this collaboration come to life and break boundaries is nothing short of inspiring. It is even more exciting to know that this is just the start of the project’s charitable journey of ‘The Car that Keeps on Giving’,"  says César Habib, Regional Director, Rolls-Royce Motor Cars Middle East & Africa.

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This will be the first artist led design of a Rolls Royce Series. In a world first use of the technology, the NFT will be embedded in the glove compartment of the car.

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NFTs with a charitable twist

As part of the project it has been agreed that 100% of the re-sale royalties from the NFT artwork will go to chosen charities. The chosen charities focus on the four main concerns of our world: Education, Health, Sustainability, and Equality. (Bait El Baraka, Surgeons For Little Lives, The Beekeepers Foundation, & Harmony House).

"It has been an absolute honor working with the Rolls-Royce team, and their bespoke Designers from their Headquarters in Goodwood, to create such a unique project. A proud moment, to see my Heart-Logo along the coachline of each of the six cars in this stunning Rolls-Royce series; the first bespoke Artist-Created car series for Rolls-Royce, with Artist-Designed ‘Spirit of Ecstasy’ uniquely featuring my depicted six elements around its base, however I am most fulfilled by the immediate sell-out of this Collection, the elite group of Owners and Philanthropists now dedicated to our cause, and the creation of ‘The Car that Keeps on Giving’, forever raising money and awareness for the four main charitable concerns of our world," says Artist, Sacha Jafri

Luxury car brands seeing virtual opportunities

Car companies have been quick to collaborate with NFT artists and get a greater understanding of the potential offered via NFTs and the Metaverse.  Brands such as BMW, Lamborghini  and  Volkswagen  group have been developing the metaverse strategies, experimenting with the launch of various NFT collections and virtual environments. Just last week, BMW unveiled a metaverse concept car ,Dee, at the CES Show that allows drivers to journey through virtual worlds.